TruFocals - keep your world in focus

Privacy Statement

We, at Superfocus, respect the privacy of our customers. We are committed to protecting the integrity and security of your personal information. To that end, we have created this Privacy Policy to provide you with notice of what information we collect on this Web site ("Site") and how such information may be used.

The information collected by us is used for processing orders, keeping you informed about your order status, for improving our site and its performance, and to notify you of products or special offers that may be of interest to you.

Our Site may collect up to two kinds of information: personal (such as your name, contact information and eyeglass prescription) and aggregate information (such as the number of users who log on to the Site on a daily basis). As a general policy, no personally identifiable information is automatically collected from your visit to our Site. However, if you choose to participate in any purchases, promotion, or interactive activities offered on the Site, you may be asked to provide us with some specific information about yourself. Such information may include your eyeglass prescription and contact information (such as your name, e-mail or mailing address, phone number.) The personal information you submit will be used to process your orders, carry out your requests, and respond to your inquiries.

We do not sell, trade, or rent your personal information to others. However, we may release account information when we believe that such release is reasonably necessary to verify the accuracy of your eyeglass prescription, to enforce or apply our terms and conditions or to protect the rights, property, and safety of Superfocus: For example, we must release your credit card information to the card-issuing bank to confirm payment; and release your address and telephone information to the delivery carrier to deliver products that you ordered. In the event customers do not pay us for products ordered, we may submit their account information to a third party collection agency.

In order to cooperate with Law Enforcement Agencies, occasionally Superfocus may be asked by law enforcement or judicial authorities to provide Personally Identifiable Information to the appropriate governmental authorities. We will disclose Personally Identifiable Information upon receipt of a court order, subpoena, or to cooperate with a law enforcement investigation, without prior notice to you. Superfocus fully cooperates with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we believe to be unlawful.


Cookies are small text files from a web site that are stored on your hard drive. Cookies make using our Site more convenient by saving your passwords and preferences for you. We may utilize session and/or permanent cookies. A session cookie is a temporary cookie that is sent to your browser when you log onto the Site and deleted from your browser once you exit your browser or after some period of inactivity in your browser. We may transmit permanent cookies to your hard drive for use in identification and customization of our services. Information from cookies may be analyzed and matched with the data provided by you. We will not disclose any personal information, except as provided in this Privacy Policy. If you would like the option of deciding whether or not to accept a cookie, you can set your browser to notify you when a cookie is being sent to your hard drive. You may also delete a cookie manually from your hard drive. Please note, however, that some parts of this Site will not function properly or will be considerably slower if you refuse to accept a cookie or choose to disable your cookies setting. For example, without cookies, you will not be able to set personalized preferences or you may encounter difficulties entering prescriptions or promotions.


Our Site may contain links to other sites that are not maintained by Superfocus. We cannot guarantee the security of your personal information on those sites. Please review their privacy policy statement before submitting any personal information to such sites.


Protecting the security of all personally identifiable information associated with our users is of utmost concern to us. We exercise great care in providing secure transmission of your information from your PC to our servers. Once we receive your transmission, we will take reasonable precautions to ensure its security on our systems. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while Superfocus strives to protect our users' personal information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and cannot be responsible for the theft, destruction, or inadvertent disclosure of your personal information.


This site is operated by Superfocus.


If you have any questions about this privacy policy or any matter pertaining to the use of your personal information on this site, or if you would like to review or change the personal information you have provided to us, please send an e-mail to, and we will use reasonable efforts to comply with your request.


By your use of our Site, you consent to the use of your personal information as expressed in this privacy policy. If you do not agree to this Policy, please do not use the Site. We reserve the right to amend this privacy policy at any time, with any such change in the policy effective immediately on the posting of the revised policy on this site.

“I use Superfocus because I can't tolerate progressive lenses--they make me dizzy--and monovision using a single contact lens doesn't give me the crisp, clear vision and depth perception I have been trying to recapture since I reached middle age..”- DR