The information collected by us is used for processing orders, keeping you informed about your order status, for improving our site and its performance, and to notify you of products or special offers that may be of interest to you.
Our Site may collect up to two kinds of information: personal (such as your name, contact information and eyeglass prescription) and aggregate information (such as the number of users who log on to the Site on a daily basis). As a general policy, no personally identifiable information is automatically collected from your visit to our Site. However, if you choose to participate in any purchases, promotion, or interactive activities offered on the Site, you may be asked to provide us with some specific information about yourself. Such information may include your eyeglass prescription and contact information (such as your name, e-mail or mailing address, phone number.) The personal information you submit will be used to process your orders, carry out your requests, and respond to your inquiries.
We do not sell, trade, or rent your personal information to others. However, we may release account information when we believe that such release is reasonably necessary to verify the accuracy of your eyeglass prescription, to enforce or apply our terms and conditions or to protect the rights, property, and safety of Superfocus: For example, we must release your credit card information to the card-issuing bank to confirm payment; and release your address and telephone information to the delivery carrier to deliver products that you ordered. In the event customers do not pay us for products ordered, we may submit their account information to a third party collection agency.
In order to cooperate with Law Enforcement Agencies, occasionally Superfocus may be asked by law enforcement or judicial authorities to provide Personally Identifiable Information to the appropriate governmental authorities. We will disclose Personally Identifiable Information upon receipt of a court order, subpoena, or to cooperate with a law enforcement investigation, without prior notice to you. Superfocus fully cooperates with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we believe to be unlawful.
Protecting the security of all personally identifiable information associated with our users is of utmost concern to us. We exercise great care in providing secure transmission of your information from your PC to our servers. Once we receive your transmission, we will take reasonable precautions to ensure its security on our systems. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while Superfocus strives to protect our users' personal information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and cannot be responsible for the theft, destruction, or inadvertent disclosure of your personal information.
This site is operated by Superfocus.